What are the pain points of Email Marketing?

With the development of the economy and the popularization of the Internet, people's consumption concepts have been greatly improved. Indeed, the Internet has changed the world and changed people's thinking.

Nowadays, online shopping has become a popular trend all over the world. In contrast, in the past, Internet shopping, there are many questions in the minds of consumers? Is payment safe? There is a problem with the product quality, can it be returned normally? Can a refund be made in time...

Now, these problems have been greatly improved. It is realized that most of the goods can be delivered on time, the payment is paid on the third-party security platform, and the after-sales can follow up the problem of the goods and refund in time.

Moreover, the outbreak of the epidemic and the outbreak of guerrilla warfare in the past two years have promoted waves of online shopping and shopping convenience. The media traffic of global Internet celebrities has brought live broadcasts of goods, which has pushed the atmosphere of online merchandise purchase to the forefront. Compared with offline physical store sales, marketing in traditional industries is even more tormenting.

For this reason, promotion methods such as digital marketing, email marketing, and conference marketing are emerging in endlessly. So, our topic today is to discuss the pain points of email marketing?

1. The proliferation of spam

Every day, the first thing at work is to open the mailbox to clean up junk mail. why? The capacity of office mailboxes in use is limited, and the capacity of paid mailboxes hates spam. Because the content and attachments brought by spam emails eat up the limited memory of the mailbox more.

Therefore, this matter has caused headaches for many entrepreneurs, and it has caused most people to be bored with spam, and then strongly urge the mailbox service provider to make decisions and rectify them.

As merchants, in order to allow our products to be popularly accepted and voluntarily purchased, how should our email marketing be set up and rationalized?

First, provide detailed services and tailor-made services.

We position the target group as the "neighbors" around us. Imagine how we and our family usually greet the neighbors of the opposite tenants, and how do we get along with the neighbors of the entire unit building? How to get along with the neighbors in the whole community, familiar? Although some time has been spent, the final result has been popularized and recognized and recognized because of your service.

Second, the preferential news, discuss and push.

In addition to the Global Shopping Festival, Black Friday, and the regular statutory holiday promotions in various countries, many false promotions have already made consumers feel disgusted.

Yes, one of the common ones, such as consumers seeing a satisfactory product bag or digital product, has generated a desire to buy, and adds to the shopping cart to prepare for payment. But suddenly looking back, the price of this product is my one month's salary, and then look at whether this store has discount coupons?

After searching, there are really discount coupons over 6000, minus 2000; over 3000, minus 1000; over 1000, minus 100. Consumers are not happy anymore. For comparison, the product price is marked 5998 or 5988, and you have to buy some to make up to 6000 in order to enjoy the 2000 reduction requirement. give up! Self-comfortable collection is waiting in the shopping cart, or look to compare similar products from other homes.

The results of it? Because of this 2 or 12, it is obvious that the goods that can be successfully traded in real time, the order is lost in an instant.

In the later period, the merchants sent three-to-five push marketing notifications, and within the first two months of the shopping festival, they kept pushing marketing spam and notifications. At this point, after leaving this online store, consumers have found the next merchant with reasonable prices and good service, and have paid for their favorite products.

Then, the company that sold 5998 or 5988 products continued its long wait for sales. This kind of promotion is now regarded by consumers as false promotion and sales.

Indeed, in the eyes of consumers, the price is 6,000. If the merchant really wants to sell, why bother with the small gross profit of 2 or 12; however, in the eyes of the merchant, a small gross profit of a commodity earns more than 2 or 12 , Then sell 10, 30, 50 of the same product, how much do you earn?

There is nothing wrong with the business' heavy profit. The result is "picked up sesame seeds and lost watermelon." Should we judge the situation?

2. Push it worthlessly

First, the deviation of demand positioning and marketing that deviates from the purpose of achieving successful transactions.

Consumers are looking for a product A on the Internet, and store it in the shopping cart, waiting for the promotion season to come. However, what merchants always push to consumers is the type B product, and the price reduction promotion information of the type C product has caused consumers to be indifferent and have no desire to buy.

Second, the target group deviates and misses marketing opportunities for potential successful transactions.

In the Internet under the real-name authentication system, network supervision has brought many aspects. However, there are a wide variety of online stores, including physical and virtual goods.

For example, in a newly opened digital electronics store, in order to get more people's attention and consumers come to the store for consumption, it has launched a series of discount packages for new members and free virtual material rewards: every purchase of the merchant's products is satisfied with the discount package at the same time , An extra VIP gold card for overseas shopping luxury goods is also given to promote and ensure that buyers get what they really want. This is undoubtedly a great temptation for those few collectors who pursue ultimate perfection and global limited-edition products.

When this group of buyers rushed to the luxury store and prepared to use the VIP gold card to enjoy preferential discounts, they were told by the luxury merchants that this VIP card is only available in a certain area, a certain store, and a certain area. This product is used by a real-name holder.

In anger, this small group of buyers will unite together, and the alliance sues the newly opened store, denying and demanding returns and refunds.

3. Lack of rational value

First, the advantages of e-mail marketing and limited-time sales of product prices give consumers a sense of missed opportunities.

It is not only its advantages, but also its disadvantages. As we mentioned earlier, online stores are diverse, with alternative merchants and products, and consumers have plenty of choices.

However, the product that truly meets the psychological needs of consumers is its rational value. Purchasing home and other products can give consumers their psychological positioning and rational value weighing points, which directly affects whether it is worth buying.

These commodities abound, so rationally valued commodities are the key to opening the door for consumers to buy.

Second, do email marketing pushes and products of rational value create empathy with consumers?

In today's global economic development, economic competition among countries is also extremely fierce. In recent years, with regard to tariff issues and trade issues of various countries, the stability of the previous "WTO Agreement" has been broken, which has further affected the economic growth rate of developed and developing countries.

For example, the global smart phones Apple, Huawei and Samsung share the market share of anti-little. A few days ago, the research organization Counterpoint Research released the latest global smartphone shipments in 2020. Among them, Samsung ranked first in the world with a market share of 19%; Apple ranked second with 15%; Huawei ranked third with 14%.