A Wonderful Color World Digital Press Printing for HP Indigo Electro Ink

HP Indigo Electro Ink is a type of charged pigment based particle suspended in liquid, which controls the position of printed particles electronically to achieve digital printing.

Unlike dry carbon powder, HP ElectroInk has very small particle sizes, only 1 to 2 microns. When provided to customers, it is in concentrated form and packaged in pollution-free can packaging into the printing machine. Inside the device, it is thoroughly mixed and diluted with image oil in the ink tank, forming a mixture of image oil and ink particles for printing.




Three major advantages of HP Indigo Electro Ink

Firstly, it makes short form printing and personalized printing cost-effective, enables the use of variable data such as text or images, and enables instant delivery. Therefore, digital printing machines have changed the printing mode of various segmented markets, including labels, packaging, teaching aids, images, journals, and magazines. The characteristics of digital printing have also driven the integration of traditional printing fields and reduced profit margins, such as the decline of newspapers and magazines.

Secondly, digital printing greatly reduces material waste related to pre press, scrap, and storage. Due to the ability of digital printing machines to print on a single sheet with different content, digital printing enables brand marketing activities to reach consumers in a more creative and attractive way. Examples of this include highly targeted advertising, seasonal and limited edition consumer goods, new product introductions, and customized personalized products.

Thirdly, HP Indigo printing technology is renowned for its quality comparable to offset printing and its diverse applications, capable of printing on various materials. It adopts unique electronic ink printing technology, which can simultaneously use up to 7 types of ink on one printing machine, including standard CMYK as well as various spot colors and metallic colors, thus covering a wider color gamut. Ink can be discharged in any desired order and can also achieve multi-layer printing of a single color.


HP Indigo digital printing machines are widely used in various fields, with the following types of enterprises being the most commonly used:

1. Label printing enterprises: can produce various types of labels and packaging, with quality comparable to gravure printing.

2. General commercial printing enterprises: suitable for markets such as brochures, letter paper, product catalogs, postcards, booklets, calendars, news publications, direct mail advertisements, etc.

3. Digital service provider: Provides high-quality digital printing equipment that can be integrated into environments with multiple printing machines.

4. Photo binding merchant: suitable for printing photos, albums, etc.

5. Book printer: can be used for book printing.

6. Direct Mail Studio: Meet the printing needs of short editions or VDP color surfaces with an average monthly print volume of over 250000.
Note: Different models of HP Indigo digital printing machines may have different characteristics and advantages, and the specific usage needs need to be determined according to the needs and actual situation of the enterprise.


HP Indigo Electro Ink Market and Trends

Digital printing is most suitable for personalized small and medium-sized assignments

Traditional printing methods require mechanical interfaces (plates or cylinders) to replicate a large number of fixed images in order to achieve the desired printing effect. Digital printing does not require mechanical interfaces, so images can be altered and adjusted during the printing process.

Is it really necessary to choose between digital printing and traditional printing as they have different production efficiencies? In fact, digital printing can fulfill high-value orders such as special editions and seasonal packaging for printing factories, and is a beneficial supplement to traditional printing. Traditional printing is more suitable for large-scale production and long form printing due to its higher speed.


Digital Printing Market

In 2021, approximately 3.7% of cardboard and corrugated paper packaging adopted digital printing. By 2027, the share of cardboard and corrugated paper packaging using digital printing is expected to increase to 7.7%.
On corrugated materials, the use of digital printing has a significant increase. In the manufacturing process of corrugated cardboard boxes, display boards, point of sale materials, etc., digital inkjet printing has posed a serious challenge to flexographic printing.
In the manufacturing process of folding paper boxes, manufacturers usually use electronic printing (EP) for short plate printing and personalized printing of paper boxes. Many printing machine manufacturers are developing digital inkjet printers for folding paper boxes, but technological breakthroughs are still needed to apply them to the packaging market.


The Development Levels of Digital Printing Industry

The use of digital printing in cardboard packaging has opened up new opportunities for packaging design and functionality. Personalized printing can make packaging more experiential.

Packaging can include promotions, advertisements, celebrity endorsements, and even be used as a viral marketing tool.

Digital printing is almost instantaneous, which enables digital printed packaging to be produced on demand and closer to consumers.

Digital printing is not only an interesting high-tech, but also has the potential to elevate the level of the printing industry.

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