How to achieve the counter attack success of the brand overnight
Recently, Hongxing Erke, a sports brand that is on the verge of bankruptcy and has been in business for 20 years. Inadvertently, due to a voluntary act of kindness, the brand counterattack was successful. You know, in most companies in China, companies are struggling on the verge of death, and there are very few cases where they can turn the tide and regain a new life. Perhaps this is the emotional voice from the world: "The purchasing power of the Chinese cannot be underestimated!" Yes, the Chinese are like this. You respect me and I respect you. This is the Chinese way of hospitality in the country of courtesy and justice. According to an e-commerce report, on July 22 and 23, 2021, the overall sales of the national tide sports brand Hongxing Erke increased by more than 280% year-on-year. Among them, sales on the 23rd increased by more than 52 times year-on-year. What is the reason for such an explosion of consumer purchasing power? Why has it suddenly attracted consumers...